Business Glossary – 41 Business Terms Every Entrepreneur Should Know

business glossary- business terms

If you are a student, entrepreneur, or wantrepreneur interested in starting your own business or have already started, there are some business terms that you should know to make your journey hustle-free.

You are absolutely at the right place to learn the Business Glossary. But first, let me explain: What is a Business Glossary? We can say that the Business Glossary is a vocabulary of Important Business Terms and definitions.

business glossary- business terms

In this article business terms are explained in a very easy language, so that learners get more effective knowledge. Let’s dive into the business glossary which is the collection of Top 41 Business Terms you should know.

Balance Sheet

A balance sheet is a snapshot of a company’s finances, assets, liabilities, and shareholder equity.


An audit reviews your business’s financial records to verify their accuracy by looking at things like financial transactions and ledger accounts.

Venture Capital

Venture Capitalists are usually the investors and investment banks who invest in those Startups which have the potential to scale. This investment is called Venture Capital.


Marketing is the process of advertising or promoting a business or product in the best possible way.

Cash Flow

The actual cash flow of a company is the movement of the money that is earned and spent by the company.


A Benchmark is a standard and Benchmarking is a process by which the measurement of our system is done in various aspects.


SWOT analysis is a process of understanding the competitive position of an individual or organization in terms of Strengths, Weaknesses, Opportunities, and Threats.


KPI is the short form of Key Performance Indicators. KPI is a measurement of the performance of any organization in its particular field.

Performance Review

Revisiting the work done by any employee by the manager is called a Performance Review.


Research and Development (R&D), is the process, by which more profit can be earned by making the product better.


A business is said to be scalable when it has the potential to grow more.

Core Competency

A Core Competency is the capability to distinguish your company or product from the competitors.

business glossary- business terms

Sole Proprietorship

Sole Proprietorship is the simplest form of business that is owned by an individual.

One Person Company

One Person Company is a Good business type for such entrepreneurs who want to do their business themselves without any partner.

Private Limited Companies

Companies that are registered as private entities and a group of people involved as shareholders are Private Limited Companies. Such companies do not publicize their shares. Private Limited Companies is abbreviated as Pvt. 

Public Limited Company

When Private Limited Companies launch their IPO it becomes Public Limited Companies. i.e. shares of a Public Limited Company can be purchased by the general public.

Partnership Firm

When a business has one or more partners (fewer than ten) together they are called partnership firms but all the partners must have signed the registered partnership deed.

Limited Liability Partnership

Limited Liability Partnership (LLP) is a separate legal entity, it is a partnership in which the partners of the company have limited liability. The partners are not liable for the acts of each other and can be held liable only for their own acts.

Section 8 Company

Section 8 companies are registered as NPO (Non-Profit Organisations), their main motives are to promote education, charity, sports, science, research, social welfare etcetera.


Depreciation is the reduction of the cost of a tangible or physical asset over time.


Revenue is the net income of a company, also referred to as turnover.

Variable Cost

Variable Cost is the expenses of any entity which directly depends on the production. Variable cost increases as production/sales increases whereas variable cost decreases when production or sales decreases.

Fixed Cost

Fixed Cost does not depend on the production or sales, it remains the same.


Investing in different assets instead of one is diversification.


The incentive is something in the form of a bonus or any other price that motivates an employee or worker to do a better job.

business glossary- business terms

Profit Margin

Profit margin is the ratio of a company’s net profit (income minus all costs)  divided by its revenue. It is always defined in the form of a percentage.

Profit Margin = (Total Income – Costs) / Revenue

Gross Margin

Gross margin is the difference between revenue and cost of goods sold, divided by revenue. 

Gross Margin = Revenue – COGS/ revenue

*COGS – Cost of Goods Sold.


ROI stands for Return on Investment. It is used as a performance measure, calculated by dividing net income by the investment.


ROA (Return of Assets) refers to the financial ratio of the company’s net income and its average total assets.

ROA = Net Income/ average total assets.


How you are different from your competitors is USP (Unique Selling Proposition). It could be any factor that makes your business different from others.

Niche Market

A niche market is a specific segment of a large market, which may be specific to its product type, consumer, etcetera.

Inbound Marketing

Inbound marketing is a marketing tactic that is used by providing valuable content. For example, YouTubers make sponsor videos, the way they plug the product into the video is known as Inbound Marketing.

Outbound Marketing

Outbound marketing is a marketing tactic that interrupts your audience by the content they always do not want to consume. For example, An ad appears while watching a video on YouTube.


A brand is a name or identity of a product made by a company. 


D2C is the abbreviation of Direct-to-Consumer. According to its name, it is a model of business in which products are directly sold out to the consumers without any involvement of wholesalers.


B2C is the abbreviation of Business-to-Consumer. In the B2C model of business the product can be sold out directly or by retailer. 

Note: All D2C is B2C but not all B2C is D2C.


B2B is the abbreviation of Business-to-Business. Rather than business to the consumer it is the exchange of products between Businesses.


B2G is the abbreviation of Business-to-Government. It is the model of business in which products are sold out to the government of states, government agencies, and government institutes.


An Initial Public Offering (IPO) is the first sale of shares by a private business entity to the public.

Stake / Equity

Equity or stake is a part of a company that you buy in the exchange of money to take the advantage of future gains of that company.


Valuation is the present economic value of a company or business entity.


Hope this Business Glossary that contains 41 important business terms were helpful for you. If we missed any important term then please let us know by your valuable comments.

Priti Vishwakarma 1 - The Internet Stud
Priti Vishwakarma

Priti Vishwakarma works as a wordsmith at The Internet Stud. She is a very talented author whose words are illuminating writeups of The Internet Stud.

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