Artinci Shark Tank India Season 3: Health consciousness is a vital part of any person as the consumption of unhealthy is increasing daily. Artinci is one such dessert brand that is sugar-free but you will never feel the absence of sugar appeared on Shark Tank. How could the founders make it? To learn more about Artinci Shark Tank India Season 3, stay tuned with us till the end.
Artinci Shark Tank India Season 3
Artinci is a sugar-free, diabetic-friendly, and low-calorie dessert brand that understands the role of desserts in Indian households suffering from problems like diabetes. The founders of Artinci presented their business and products to the Sharks along with the story of starting a sugar-free dessert brand.
All the sharks were impressed with the founders, products, and concepts. Vineeta Singh was disappointed with the brand name but she loved the taste of their coconut ice cream.
The inspiration behind founding the Solution of a Healthy Dessert came from the family of the founders who have been dealing with diabetes for the last 3 generations. Artinci helps you to extinguish the craving for sweets is so horrible for a person who is diabetic and can not eat any sugary dessert. By keeping the taste and health aspect in mind, Artinci was founded in 2017.
Founders of Artinci
Aarti Laxman Rastogi and Sumit Rastogi are the founders of Artinci and also appeared on Shark Tank India Season 3 to promote their brand and raise some funds for the survival of their business.
Aarti Rastogi completed her PGDBM at KJ Somaiya Institute of Management in Human Resources in 2001. From March 2001 to July 2017, she worked at different companies including Citigroup Global Services, Accenture, Gulf Petrochem FZC, etc. at different positions. She was so dedicated to dessert making and thus she kept learning to make sugar-free and tasty desserts so that not only her diabetic family members could freely eat desserts but each person could.
She established Artinci Artisanal Foods in 2017 with the help of a small funding from her husband Sumit Rastogi.
Sumit joined Artinci Artisanal Foods in February 2021 as a co-founder and chief advisor. He completed his Bachelor of Science in Electronics at Delhi University in 1998 and then enrolled in the K J Somaiya Institute of Management Studies for Post Graduate Program in Management Studies which he completed in 2001.
Before joining Aarti in Artinci, he worked at several companies including Synovate, Idea Cellular, Wipro E Peripherals, Nielsen, Snipp Interactive, etc.
Meet: All the 12 Shark Tank India Season 3 Judges.
Artinci Shark Tank Business Deal
Artinci on Shark Tank India Season 3 episode aired on 21 February 2024. The founders of Artinci presented their business and products to the Sharks and asked for Rs 50 Lakh in exchange for 1.25% equity. Vineeta Singh gave them an offer under some conditions (one of them was the founders had to rebrand their business as Artinci is not suitable according to her) which was Rs 50 Lakh for 10% equity.
The founders gave them a counteroffer and the deal was sealed which Rs 50 Lakh for 5% equity along with % royalty until Rs 75 Lakh is recouped.
Get Here: Every update about Shark Tank India Season 3 immediately.
Final Words
In this write-up, I have shared all the crucial details about Artinci Shark Tank India Season 3 including the pitch, business, products, and founders. The founders of Artinci have a great vision and intentions. All the Sharks praised their products which are sugar-free but taste exactly like other sugary desserts. They have done an incredible job in innovation.
Hope this Artinci Shark Tank business deal was learnable for you and the content I have shared was also useful for you. To get instant updates about Shark Tank India Season 3, stay connected with us. Thanks for reading.
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FAQs
Who is the founder of Artinci?
Aarti Laxman Rastogi and Sumit Rastogi are the founders of Artinci, a sugar-free, diabetic-friendly, and low-calorie dessert brand.
