Adidas Sports Bra Ad Campaign Got Banned! But Why?

Here are the reasons - [{ "selector": ".sbuuf-a", "duration": "500ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".zmfxw-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".mufjm-a", "duration": "500ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

Adidas launched a sports bra advertising campaign in February.

[{ "selector": ".kipcl-a", "duration": "500ms", "fill": "forwards", "delay": "750ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".fjwiq-a", "duration": "500ms", "fill": "forwards", "delay": "1500ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

The purpose of that ad was to promote Adidas sports bras that can fit into all sizes and shapes of breasts.

[{ "selector": ".bdcto-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".qcmux-a", "duration": "500ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "transform": "translateY(calc(600px - 500px))", "opacity": 1}, {"offset": 1, "transform": "translateY(0)", "opacity": 1} ] }, { "selector": ".gqsie-a", "duration": "500ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "transform": "translateY(-286px)", "opacity": 1}, {"offset": 1, "transform": "translateY(0)", "opacity": 1} ] }, { "selector": ".decwc-a", "duration": "500ms", "fill": "forwards", "delay": "250ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

The Adidas sports bra campaign featured pictures of bare breasts.

[{ "selector": ".bgsiw-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".tizbo-a", "duration": "500ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "transform": "translateY(calc(600px - 385px))", "opacity": 1}, {"offset": 1, "transform": "translateY(0)", "opacity": 1} ] }, { "selector": ".tkqko-a", "duration": "500ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "transform": "translateY(-103px)", "opacity": 1}, {"offset": 1, "transform": "translateY(0)", "opacity": 1} ] }, { "selector": ".zqfke-a", "duration": "500ms", "fill": "forwards", "delay": "1250ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

Adidas claims that their new sports bra has 43 styles, so everyone can find the perfect fit for them.

[{ "selector": ".gtebp-a", "duration": "500ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "transform": "translateY(calc(600px - 385px))", "opacity": 1}, {"offset": 1, "transform": "translateY(0)", "opacity": 1} ] }, { "selector": ".wtcab-a", "duration": "500ms", "fill": "forwards", "delay": "250ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

ASA has banned that Adidas Sports Bra campaign for showing nudity on public platforms.

[{ "selector": ".mmwsc-a", "duration": "500ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "transform": "translateY(calc(600px - 385px))", "opacity": 1}, {"offset": 1, "transform": "translateY(0)", "opacity": 1} ] }, { "selector": ".uzguq-a", "duration": "500ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "transform": "translateY(-103px)", "opacity": 1}, {"offset": 1, "transform": "translateY(0)", "opacity": 1} ] }, { "selector": ".nntox-a", "duration": "500ms", "fill": "forwards", "delay": "1250ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

ASA is a London based Advertising Standard Agecy.

[{ "selector": ".suckp-a", "duration": "500ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "transform": "translateY(calc(600px - 385px))", "opacity": 1}, {"offset": 1, "transform": "translateY(0)", "opacity": 1} ] }, { "selector": ".gmcxb-a", "duration": "500ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "transform": "translateY(-103px)", "opacity": 1}, {"offset": 1, "transform": "translateY(0)", "opacity": 1} ] }, { "selector": ".xrllk-a", "duration": "500ms", "fill": "forwards", "delay": "1250ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

ASA took the action after receiving 24 complaints against this ad.

[{ "selector": ".dxzre-a", "duration": "500ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "transform": "translateY(calc(600px - 385px))", "opacity": 1}, {"offset": 1, "transform": "translateY(0)", "opacity": 1} ] }, { "selector": ".mmfdf-a", "duration": "500ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "transform": "translateY(-103px)", "opacity": 1}, {"offset": 1, "transform": "translateY(0)", "opacity": 1} ] }, { "selector": ".ccsug-a", "duration": "500ms", "fill": "forwards", "delay": "1250ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

Adidas has also uploaded a poster showing 25 different types of sizes, colors and shapes of breasts.

[{ "selector": ".ccfew-a", "duration": "500ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "transform": "translateY(calc(600px - 385px))", "opacity": 1}, {"offset": 1, "transform": "translateY(0)", "opacity": 1} ] }, { "selector": ".rlssx-a", "duration": "500ms", "fill": "forwards", "delay": "250ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

Later, Adidas said that all the images of the models are taken by their permissions.

[{ "selector": ".zgrzm-a", "duration": "500ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "transform": "translateY(calc(600px - 385px))", "opacity": 1}, {"offset": 1, "transform": "translateY(0)", "opacity": 1} ] }, { "selector": ".fsmds-a", "duration": "500ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "transform": "translateY(-103px)", "opacity": 1}, {"offset": 1, "transform": "translateY(0)", "opacity": 1} ] }, { "selector": ".lxtzr-a", "duration": "500ms", "fill": "forwards", "delay": "1250ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

And they cropped the images to protect the indentity of the models.

[{ "selector": ".fabig-a", "duration": "500ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "transform": "translateY(calc(600px - 385px))", "opacity": 1}, {"offset": 1, "transform": "translateY(0)", "opacity": 1} ] }, { "selector": ".oxrmo-a", "duration": "500ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "transform": "translateY(-103px)", "opacity": 1}, {"offset": 1, "transform": "translateY(0)", "opacity": 1} ] }, { "selector": ".pibok-a", "duration": "500ms", "fill": "forwards", "delay": "1250ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

Adidas said that we are showing breasts as a part of body, not for objectifying women.

[{ "selector": ".snnzz-a", "duration": "500ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "transform": "translateY(calc(600px - 385px))", "opacity": 1}, {"offset": 1, "transform": "translateY(0)", "opacity": 1} ] }, { "selector": ".lwiel-a", "duration": "500ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "transform": "translateY(-103px)", "opacity": 1}, {"offset": 1, "transform": "translateY(0)", "opacity": 1} ] }, { "selector": ".qzfdj-a", "duration": "500ms", "fill": "forwards", "delay": "1250ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

What do you think?

[{ "selector": ".edomn-a", "duration": "500ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "transform": "translateY(-103px)", "opacity": 1}, {"offset": 1, "transform": "translateY(0)", "opacity": 1} ] }, { "selector": ".tetdc-a", "duration": "500ms", "fill": "forwards", "delay": "1250ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

Want to know about Avatar 2 release date & more?

Click Here! [{ "selector": ".pzute-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".lkirs-a", "duration": "500ms", "fill": "forwards", "delay": "750ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]